The challenges faced by nature-inclusive agriculture in Iran are multifaceted. Yet, the number of private sector initiatives in Iran is mushrooming. For Dutch companies, there are several opportunities for collaboration, trade and knowledge exchange in the areas of nature-inclusive agricultural technologies, biofertilizers and biocontrol, IPM as well as water management in agriculture. The recognition of the quality of Dutch agricultural inputs and of Dutch innovation is high. In the area of marketing, Dutch and Iranian companies could learn from each other, as online marketing in Iran is very advanced.