Ahold Delhaize Serbia presented Sustainable Business Report for 2021

The retail chain Ahold Delhaize Serbia presented their sustainable business report for 2021. The company summarized their most important initiatives, projects and results in the areas of healthier nutrition, environmental protection, support to the local community and employees. In cooperation with the Belgrade Faculty of Veterinary Medicine, the company has developed a special concept of poultry nutrition which promotes healthier diet, eliminates the use of antibiotics in chicken breeding and has a beneficial effect on reducing CO² and ammonia emissions. Moreover, cooperation with the Faculty of Agriculture in Belgrade and accredited laboratories enabled the company to develop a concept for the innovative growing of fruits and vegetables with the aim of reducing pesticide residues in fruits and vegetables and setting standards in pesticide control in this type of production.

In 2021 all packaged products of the “OB” private brand, were marked with the “Nutri Score label” thereby helping consumers making  healthier dietary decisions. The promotion of fresh food and a wide range of healthier products has also contributed to an increased demand for healthier private label products by 10% compared to 2020. The global decision of Ahold Delhaize is that by 2025, all plastics within a private label will be fully recyclable, compostable or reusable, and the goal is the complete elimination of disposable plastics. In 2021, Ahold Delhaize Serbia recycled 13 thousand kilograms of waste, which is 14% more than in 2020, and as part of the initiative for responsible disposal of hazardous waste from consumers, 1,150 kilograms of batteries were collected and sent for further disposal. The company’s philanthropic activities were also mentioned.

In 2021 all packaged products of the “OB” private brand, were marked with the “Nutri Score label” and thus became a literal instruction for customers to a healthier and balanced daily diet. The promotion of fresh food and a wide range of healthier products has also contributed to an increased demand for healthier private label products by 10% compared to 2020. The global decision of Ahold Delhaize is that by 2025, all plastics within a private label will be fully recyclable, compostable or reusable, and the goal is the complete elimination of disposable plastics. In 2021, Ahold Delhaize Serbia recycled 13.000 kilos of waste, which is 14% more than in 2020, and as part of the initiative for responsible disposal of hazardous waste from consumers, 1.150 kilograms of batteries were collected and sent for further disposal. The company’s philanthropic activities were also mentioned

“It is very important that, as a market leader, we continue to be a strong support for the country's economy and that we improve society and inspire it to live a healthier life. We are committed to the responsible management of food surpluses throughout the chain, we make a strong contribution to environmental protection and we promote healthier dietary choices. We also support the local community with regular donations. Through various programs for our colleagues, we are actively working to improve the working conditions and personal development of each individual. The results and progress that we can see in the Sustainability Report 2021 are a great responsibility for us to be an even better partner to the community, society and people in the future,” stated Jan -Willem Dockheer, the CEO of Delhaize Serbia for InStore online magazine.

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