Vietnam and the Netherlands working together towards sustainable horticulture and floriculture
From 13 – 15 March, 2024 the 6th International Exhibition & Conference for Horticultural and Floricultural Production and Processing Technology, the HortEx Vietnam 2024 took place. In the HortEx 2024, more than 30 Dutch companies participated. The Netherlands pavilion, organized by the agriculture team of the Embassy of the Kingdom of the Netherlands in Vietnam, hosted 7 Dutch companies showcasing their sustainable horticulture innovations.
HortEx Vietnam 2024 was opened by the Netherlands Consul-General Mr. Daniel Stork, who gave a welcoming speech to all participants.From 13 – 15 March, 2024 the 6th International Exhibition & Conference for Horticultural and Floricultural Production and Processing Technology, the HortEx Vietnam 2024 took place. In the HortEx 2024, more than 30 Dutch companies participated. The Netherlands pavilion, organized by the agriculture team of the Embassy of the Kingdom of the Netherlands in Vietnam, hosted 7 Dutch companies showcasing their sustainable horticulture innovations. HortEx Vietnam 2024 was opened by the Netherlands Consul-General Mr. Daniel Stork, who gave a welcoming speech to all participants.
Horticulture in Vietnam
The Vietnamese Horticulture sector is growing rapidly, with production systems slowly moving away from traditional open-field production to protected cultivation. Food safety and quality is becoming more and more important due to increasing local consumer demand for safe food and high standards and the increase of exports to various markets, including the EU.
The Netherlands and Vietnam are working together towards sustainable and circular horticulture while also having ambitions being key players in the international markets. Decreasing the footprint of agriculture, using land and water resources more efficiently, reducing food waste, applying good agricultural practices is all part of the integrated circular approach and the key agenda of the partnership in agriculture between Vietnam and the Netherlands.
The Netherlands Pavilion
HortEx Vietnam 2024 was the perfect destination for businesses operating in the horticulture and floriculture industry in Vietnam. The 7 participating organizations in the pavilion expanded their businesses and network with many new opportunities by directly connecting to leading horticulture businesses, producers, distributors and experts; displaying and promoting products directly to the 175 participating companies and 7.000 visitors.
The Netherlands Pavilion made of sustainable materials, was one of the exhibition's highlights during the HortEx Vietnam. The collective pavilion with environmental-friendly design provided a great space for B2B meetings. The pavilion had its own coffee corner, with coffee from Hoi An Roastery. Besides, both the flower wall and Virtual Reality drew the attention of the public and part of the pavilion became therefor also a selfie booth.
To see all participants of the Netherlands pavilion, please click here.
Abundigro, participants of the Netherlands Pavilion: ‘’We successfully connected with numerous potential clients and distributors, and gathered valuable leads. The HortEx Vietnam 2024, provided us with insightful knowledge about Vietnam’s agricultural industry and its regulatory framework’’.
Seminar facilitating knowledge exchange
Besides the exhibition, an exchange of information and expertise was shared to participants during the seminar “Vietnam and the Netherlands partners in Sustainable Floriculture”. Results of the study on flowers and ornamental plants sector in Vietnam were presented by Mr. Nguyen Anh Phong; Deputy Director General of Institute of Policy and Strategy for Agriculture and Rural Development (IPSARD).
This report was the basis for the panel discussion “Vietnamese and the Netherlands cooperation on sustainable floriculture” where both Vietnamese and Dutch stakeholders shed their lights on the sustainable development of the horticulture and floriculture industry in Vietnam.
The topics discussed included: the importance of qualified starting material, benefits of indoor farming in relation to the use of fertilizer and pesticides and the role of local governments in supporting the development of the sector. The session was concluded by highlighting the importance of further collaboration between the Netherlands and Vietnam to address the current challenges and strengthen the sector as a whole. A diverse audience of approximately 140 participants attended the seminar.
Do you have any questions for the agriculture department please send an email to HAN-LNV@minbuza.nl. For the latest updates, news funding opportunities and more, follow us on Twitter @AgroVietnam and LinkedIn Netherlands Agricultural Network in Vietnam.