Spain: Home delivery companies in full competition with supermarkets
Unilever agrees to sell products directly on Deliveroo Market, while the Spanish Glovo has similar agreements with the bakery-manufacturer Bimbo and the dairy company Pascual.
First, they were mainly take-out restaurant aggregators. Then they formed alliances with supermarket chains to deliver their orders. Now they have moved on to compete directly with retailers for convenience shopping.
On April 3, Deliveroo announced that it has reached an agreement with Unilever so that the consumer goods giant sells 25 references on food, hygiene and personal care products through Deliveroo Market, the store the online platform opened in Madrid to make home deliveries in less than 30 minutes.
This is not the only example. The Mexican bakery manufacturer Bimbo and Coca-Cola also offer their products through Deliveroo Market. In addition, the platform has got an alliance with Repsol to distribute products from its petrol stations stores in Madrid, Barcelona and Valencia.
Glovo is not far behind. Besides its agreement recently got, with Carrefour, the frozen food retailer La Sirena or the chain DIA, to deliver from their stores, Glovo also has its own Glovo Market, where it directly offers products from companies such as Coca-Cola, the dairy group Pascual, Nescafé or Danone. It even sells fruit and vegetables, processed meat products, batteries or detergent. Not to mention it has a section in its app where you can buy baby milk or diapers, and cosmetics.
Although to a lesser extent, Uber Eats has also wanted to get into convenience shopping. To do so, it has reached an alliance with Galp allowing distributing the products from its petrol stations in eight provinces.
Some aggregators point out that this is a way of maintaining their activity in the face of the closure of restaurants, which has led to a drop in grocery delivery despite people being at home.
However, while they are facing the decline in their main business, they are diversifying the offer of their platforms, a measure that does not have to be limited to the period of crisis. They have become both partners and competitors of the supermarkets.
Source: expansion.com