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We are delighted to announce that entries for the Best Marketing Initiative To Children Award 2018 are now open!
Presented by Produce Business UK and The London Produce Show and Conference, the international competition will award one company or marketing organisation with its second annual International Award for Marketing Fresh Produce to Children.
The Best Marketing Initiative to Children award, sponsored by The Embassy of the Netherlands in the UK on behalf of the Dutch fresh fruit and vegetable sector, will be presented at The London Produce Show and Conference on June 7, during the Perishable Pundit's Thought Leader Breakfast Session at the Grosvenor House Hotel in Mayfair, London.
“One thing that unites us all is that everyone wants their children to grow up strong and healthy… and that means more consumption of fruits and vegetables,” said Jim Prevor, Editor-in-Chief of Produce Business UK and the Founder of The London Produce Show and Conference, now celebrating its fifth year.
The winner must demonstrate a novel and exceptional marketing initiative that through effective communication has encouraged and raised the consumption of fresh fruits and vegetables among children. The competition is open to international fresh produce suppliers, marketing groups, retailers, foodservice operators and distributors, as well as charitable or government entities.
“Encouraging a healthy diet remains a shared interest for the Netherlands and the UK”, said Tim Heddema, Agricultural Counsellor at the Embassy of the Netherlands in the United Kingdom. “Increasing the intake of fresh fruit and vegetables is essential, especially for children, and it is equally essential that the marketing matches the high quality of the products on offer. As a major exporter of fresh produce, we are keen to see more and more people and companies within the industry finding their creative spark.”
The Best Marketing Initiative to Children award will showcase a range of successful global efforts to mobilise the younger generation to eat more fresh fruits and vegetables on a daily basis. The winner will be recognised as an industry leader for their inspirational marketing achievement to raise the profile and appeal of fresh produce among children.
CRITERIA FOR ENTRY
The deadline for entering your organisation's 2018 promotions into this year's annual International Award for Marketing Fresh Produce to Children is midnight on May 18.
The contest honours the best marketing promotions from all segments of the fresh produce industry - from growers/packers/importers/exporters to retailers/foodservice operations/distributors to trade associations, marketing groups and charitable/government entities.
The criteria for the award is based on originality, creativity, call-to-action, execution based on budgetary constraints, and significance of results. Examples of possible promotions - commenced within the past 12 months - can draw on, but are not limited to, the following:
- Use of social media to encourage families with children to buy fresh produce and cook healthier food
- Cause marketing campaigns
- Point-of-sale signage
- Kid-specific web pages
- Produce supplier collaboration
- Kid-oriented recipes
- Vouchers/coupons and promotions to encourage purchase
- Contests
- 360-marketing strategy oriented toward produce for children
- Educational and consumer outreach programming
- Involvement of registered dieticians
- Nutritional information
- Tips on choosing, storing and cooking specific produce items
- Day-part marketing to encourage produce at breakfast, lunch, dinner and snacking
- Efforts before, during and after back-to-school periods
- Outreach to classrooms/community
HOW TO ENTER
If your organisation has conducted a successful promotion over the past year, and you would like to nominate your campaign to win the award, click here.
For more information, email award@producebusinessuk.com
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