Romanian e-commerce: 10% of overall retail last year
The Romanian online commerce market will reach RON 18.4 bln (EUR 3.7 bln) in 2021, rising by 15% compared to 2020 - when revenues exceeded RON 16 bln, according to a study published by Termene.ro, a platform that provides real-time updated information on the financial and legal data of Romanian companies, quoted by Economica.net.
The share of online transactions in total retail sales will increase this year to 12%, from 10% in 2020, along a trend backed by the accelerated growth of online sales but also by the stagnation and uncertainty of the offline chains.
Overall, the profits generated by this economic sector have doubled every year over the past four years.
The average profit margin of the e-commerce sector exceeded 7.3% in 2020, double the one in 2018 (3.7%) and significantly stronger compared to 5.1% in 2019.
