Fornetti Romania Sales Up 7% To RON88.4M In H1
Fornetti Romania, the company that owns the largest local pastry shop, ended the first half with 88.4 million lei sales (almost EUR20 million), over 7% higher compared with the year-ago period.
“Fortunately, the year started and continued well, like the previous years. We (…) have stability on the market, consistency and energy to continue to develop the business,” Cristian Andrei, managing director of the company which owns a plant in Timis County, told ZF. He took the reins of the company this May, when he replaced Toth Csaba.
Cristian Andrei, 36, has been working for the company since early 2017, serving as operations director first. Prior to joining Fornetti, he worked as an autonomous maintenance coordinator with Heineken Romania.
Fornetti’s biggest achievements in the first half were the investments in upgrading the plant, with the company buying new production lines, as well as refrigerators to keep up with the necessary production volume. He did not say how high the investments were, only that the marketing team was working on a makeover of all the franchised stores, a process due for completion by yearend. Fornetti has nearly 800 franchised stores in Romania.
“We have 800 franchised stores throughout the country. The purpose is to grow the already existing stores, improve their image (a process that started three years ago) and not necessarily to develop fast. We also want to open new stores, of course, and are looking at big cities, pedestrian areas and shopping areas. We will open about 80 new stores this year.”
Fornetti Romania SRL ended last year with almost RON180 million sales, up 10% on 2016.
Source: ZFEnglish.com
