In Guanajuato, in the heart of Mexico, Heineken and the International Maize and Wheat Improvement Center (CIMMYT) have joined forces to support barley farmers and suppliers in implementing sustainable agricultural practices. The collaboration has resulted in significant water savings of up to 20%, reduced fuel consumption, enhanced nitrogen efficiency, higher yields, and increased farmer incomes. This partnership aligns with Heineken Mexico's commitment to environmental stewardship and their ambitious goal of ensuring 100% sustainable barley sourcing by 2030.