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Market Study: Large-scale Greenhouse Horticulture in Japan (Jan 2025)

In the face of extensive urbanization and a rapidly ageing population Japan is looking to innovation and technology to solve challenges to its food supplies and to the population’s health and well-being. To revitalise the agriculture and horticulture sector and transform it into a modern, sustainable, resilient and export-oriented sector, the Japanese government is encouraging the development and application of sustainable and labour-saving solutions in areas such as robotics, AI and digitalisation. In addition, regulatory changes have also recently been made by the Japanese government, making it possible for outsiders to invest in the agriculture and horticulture sector and to promote land consolidation.

Fukaya field visit 2

To provide more insight into the latest developments of the greenhouse horticulture sector in Japan and obtain a better understanding of opportunities and possible strategies for Dutch horticulture companies and knowledge institutions to expand their presence in Japan, the Netherlands Embassy in Japan commissioned a new market study in 2024.

This resulted in a comprehensive report of 269 pages packed with analyses, data and figures, and compounded with interviews with 20 key players in the Japanese horticulture sector. See below for the table of contents:

Table of Contents

  1. Introduction
  2. Executive Summary (Conclusions and Recommendations)
  3. History, Present, and Future of Agricultural Policy and Farmland in Japan
  4. Current Status of Greenhouse-Grown Crops in Japan
  5. Current Status and Development of the Japanese Greenhouse Horticulture Market
  6. Key 20 Companies and Organizations and the Competitive Landscape
  7. Market Drivers and Challenges, and Business Needs of Protected Horticulture Operators
  8. Support for Growers (Subsidies and Public Funding), Legal Regulation, and the Facilitation of Market Entry
  9. Case Studies (Partnering Strategies and Opportunities for Dutch Companies Entering the Japanese Market)
  10. Annexes

The report is available for Dutch companies and research organizations active in the horticulture sector. If you are interested in a copy of the report, please send a request to tok-lvvn@minbuza.nl.